Why October Is The Perfect Time To Start Posting As A Momfluencer
If you’ve been waiting for the perfect moment to start your momfluencer journey, this is it.
October is not just cozy vibes and pumpkin spice (although yes, those too). It’s the start of a content season that’s pure GOLD for moms who want to grow their influence and income online.
Let’s break down exactly why October is your moment.
1. Fresh Start Energy
Summer is fun - pool days, vacations, slower schedules. But let’s be real: summer is also chaotic. Kids are home, routines go out the window, and screen time limits? LOL.
September is squeezing in last minute summer things, last minute BBQs, and finding your new routine.
By October, back-to-school is in full swing. Bedtimes are more consistent, mornings have a rhythm, and moms everywhere are finding their groove again.
This matters for you because:
Moms are back online at predictable times (school drop-off scroll, carpool line scroll, post-bedtime scroll).
They’re craving tips, hacks, and inspo to help them keep routines smooth.
YOU can be the one showing up in their feed right when they’re looking for it.
Your relatable stories, product recs, and content ideas feel extra relevant now because you’re speaking right into this season of “reset.”
2. Seasonal Content Is HOT
October kicks off the holy trinity of content: Halloween → Thanksgiving → Christmas.
This isn’t just fun - it’s strategy. Why? Because:
Seasonal content is highly searchable (on IG, Pinterest, TikTok, even Google).
Moms are ACTIVELY looking for inspiration: costumes, kid activities, holiday meals, gift ideas, family traditions.
You don’t need to reinvent the wheel - you just need to add your voice, your kids, your spin.
Example:
Instead of “5 sensory bins,” post “The Halloween sensory bin my preschooler actually sat with for 20 minutes.”
Instead of “Gift guide for moms,” post “The $15 Amazon gift I’m adding to every teacher basket this year.”
It’s not just about trends - it’s about being timely AND relatable.
Q4 = $eason of Spending
This is the part most moms don’t realize: October is the gateway to the most profitable three months of the year.
Think about it - brands know people shop more in October–December than any other time. That’s why:
Collab opportunities spike (brands are looking for moms to showcase their products).
Affiliate bonuses increase (Amazon, Walmart, Target all roll out extra incentives).
Moms are buying more for themselves, their kids, and their homes (easy affiliate sales).
Translation: if you start posting NOW, you’re not just “growing.” You’re setting yourself up to get paid while everyone else is still thinking about starting.
Start Now = Momentum by Black Friday
Here’s the trap I see so many moms fall into:
They say, “I’ll wait until January. Fresh year, fresh start.”
But if you wait, you miss the biggest content + money-making window of the year. By the time January hits, you’re playing catch-up.
Starting in October means that by Black Friday you already have:
Consistent content in your feed
Audience trust (they’ve seen you show up)
Affiliate links and systems ready to capture clicks
Potential brand partnerships already in your inbox
Consistency now = opportunity later.
Ready to Start?
Here’s the truth: your first posts don’t have to be perfect. They just have to exist. Every momfluencer you admire? They started messy and all over the place, too.
And because I know getting started can feel overwhelming, I pulled together a list of the exact tools that make posting easier for me as a work-from-home mom. Think of it like a starter kit for your own momfluencer journey.
