The FOMO Factor: How to Create Urgency (without being Sleazy)
How FOMO gets moms to click “add to cart” and how you can use it for your next piece of content.
You know that moments when you see “ONLY 3 LEFT” on a Target restck post and you immediately start running to the sweater you thought was only kinda cute but now you HAVE to have it?
It’s not just impulse… it’s FOMO (aka the Fear of Missing Out).
And when used right, it’s one of the most powerful (and ethical) marketing principles you can use as a momfluencer.
What FOMO Actually Is:
It’s if urgency and scarcity had a baby… making your audience feel like if they wait too long, they’ll miss out. Big brands like Starbucks, Frito-Lay, and Target have mastered it.
Think: Pumpkin Spice Season, Limited Edition Flavors, Only Restocked Once a Year
Why It Works on Moms:
Because we live in a world of limited windows. Naptime. Preschool pickup. Lightning deals that end in an hour. We move fast… and FOMO speaks our language.
How To Use It (Without Feeling ICKY)
Use time limits HONESTLY (seriously, don’t fake the urgency): “These sell out fast every season.”
Call out real restocks: “Finally back in stock after 3 months… you know I had to buy two.”
Share REAL price drops: “Lowest I’ve seen this in 6 months… adding to cart NOW.”
Examples You Can Steal:
✨ Lifestyle Mom: “This restocked this morning and is already selling out again — I learned my lesson last time.”
🍼 Toddler Mom: “They only restock these stackable snack cups twice a year. Don’t wait.”
🍓 Wellness Mom: “This vitamin is 40% off until midnight. And yes, I just bought two.”
🏠 Home Mom: “This candle scent is seasonal — once it’s gone, it’s gone. Grab it while it’s still in stock.”
👖 Style Mom: “They finally restocked the viral jeans. Sizes are going so fast.”
