Storytelling - Why Sharing Your Chaos CONVERTS
The real secret to selling like a momfluencer (without feeling cringy)
Your messy house, your imperfect non-beige home will sell more than your curated life ever could.
When you share the messy, real moments… it’s when your audience not only feels seen, but also when they trust you.
Why it works:
Stories stick. It’s simple as that. But knowing how to frame these to sell products and create conversion is the difference between the mom making $$$ on TikTok shop and you sharing your story and wondering why no one cares.
How to use storytelling in your content:
Think of your story in three parts… this will help prevent rambling, and then you can add in your personality and additional details to make this story is you!
1️⃣ The Moment — Set the scene.
2️⃣ The Problem — What went wrong.
3️⃣ The Solution — How your product saved the day.
This format for storytelling is so easy to rinse and repeat for whichever product you are promoting.
Examples you can steal below:
Toddler Mom Example
The Moment:
It was 7:30 a.m. and my toddler decided his oatmeal “looked funny.”
The Problem:
Ten minutes later, there was oatmeal on the floor, the walls, and somehow the dog.
The Solution:
I didn’t even flinch… I just grabbed our miracle cleaner. It’s the only thing that’s survived toddlerhood so far.
Perfect for: any cleaning product, spray, wipes, or paper towel rec.
Lifestyle / Work-from-Home Mom Example
The Moment:
I sat down for my “morning coffee” at 11:47 a.m. because motherhood.
The Problem:
It was cold (again), I had six Slack notifications, and a toddler asking for a snack.
The Solution:
But honestly? This mug warmer has become my emotional support item. My coffee’s always hot, even if I’m not.
Perfect for: cozy finds, work-from-home tools, or mom-life Amazon favs.
Wellness / Nutrition Mom Example
The Moment:
I realized it was 2:15 p.m. and I’d only had my kid’s leftover pancake bites and half a granola bar.
The Problem:
No energy. Headache. The “how is it only 2pm” type of tired.
The Solution:
I chugged my go-to protein smoothie (bless this blender cup) and actually had enough energy to survive after-school chaos.
Perfect for: supplements, drinks, protein powders, mom snacks.
Home / Cleaning Mom Example
The Moment:
You know when you finally sit down and your eye twitches because you see crumbs on the floor?
The Problem:
That’s me. Every night. I swear the crumbs multiply when the lights go out.
The Solution:
But this mini vacuum has become my new obsession — it’s like therapy, but it sucks up goldfish dust instead of emotions.
Perfect for: cleaning gadgets, vacuums, or home finds.
Style / Beauty Mom Example
The Moment:
I looked in the mirror after preschool drop-off and realized I still had mascara under one eye from yesterday.
The Problem:
I looked as tired as I felt… and the Sephora girls would’ve called the cops.
The Solution:
But this tinted moisturizer and brow gel combo had me looking alive again in 90 seconds flat. Fake it ‘til preschool pickup.
Perfect for: skincare, makeup, or quick mom routines.
Your Next Step:
The next time you want to sell something, don’t start with the product. Start with you.
